A Great Picture is a Work of Art

As you strive to combine all of the lessons learned, you hope to create a work of art. This picture of one of the nurses in the Nurses Memorial statue in Washington DC is my favorite of all the pictures I took.

It has emotion, light, focus and it tells a story.

Now think about your communications. Although your message is conveyed through the words you write, how it looks is equally important.

A few tips for creating a visual communication:

• Use white space - it gives the eye a place to rest between important thoughts on the page
• Use bullets, lists, key phrases instead of lengthy sentences - they are easier to read
• Add graphics and color to emphasize or enhance your message
• Keep it short and sweet - remember to be focused on one single thought or key message

When you create a visually appealing message along with words that are easy to understand and reader focused, your finished product will be a work of art.

DCB