So what do you write about?

I woke up this morning, thinking about words. Yes, yes, that clearly says something about my life, but I was thinking: so what do I write about today?

When I've looked at other's blogs the topics are all over the place: gossip, spousal complaints, teen angst, sexual preferences, recipes, camping tips, obscure observations, etc.

So how do you decide what to write?

It is the same in business when you think about it. (how was that for a transition?)

There are many things you can offer to your customers, but a successful marketing campaign will recommend that you focus on just one point. Is it service, availability, convenience, price, product lines?

The answer is: whatever is most important to your audience. I'm a firm believer that you need to keep your reader, customer, audience in mind when communicating. Walk in their shoes. Learn what it important to them - what motivates them - what problem do they have that you can solve?

So what should I write about today?

I'm not sure. I need to learn what you want to read about. So tell me.

DCB