In a recent Times Magazine, there was a small blurb that caught my eye. A new and unique place available to secure for your company branding - your product and service message.
THE PUBLIC TOILET
I'm sorry, but isn't there any place where we can go for a little privacy without being bombarded with advertising messages? People can reach us on our pagers and cell phones, snail mail, home phones and faxes, computer email and instant messages - and now the loo? Remember those old commercials for the bath bubble product Calgon and the woman would pull on her hair and whine, "Calgon, take me away?" Well, evidently the bathroom is no longer a place we can escape.
According to the Times blurb entitled, "Caught with Your Pants Down" by Nadia Mustafa, Lifetime Television has a 20-second plug for the reality show Cheerleader Nation airing in stalls in 15 cities.
As you are putting your marketing plan together for the 2nd quarter of 2006? You might consider this new avenue of advertising. However, consider also consumer Leia Jervert who heard the Cheerleader Nation advertisement four times while visiting a NY pub facility and was quoted as saying, "I would prefer not to have my business solicited when I am doing my business."
'nough said.
Photo courtesy of Tracy Hunter
1 comment:
Deborah, I agree.
I think it's a result of the commercial clutter in all other areas of consumer life. Not just the TV, radio and web... but on the key chain, T-shirts, even hairstyles & tattoos to get attention.
Take a look at my post about AdAge's survey from yesterday about marketers looking for more mediums.
Chris Brown
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