In the first of 7 posts connecting business communications and what I learned from the photographer in Washington, DC, we'll start with determining your subject.
Photos: In a photo you want to determine what the focal point of your picture will be. Rarely do we randomly point and click and expect an artistic finished product.
Select your subject and then position them/it in the center of your frame.
Business: This works perfect in business communications. Have you ever read a piece that was "all over the place?" There was a little bit of this and that and at the end of the piece you were confused as to the main theme or subject of the communication.
To clearly communicate your message you need to determine what the subject will be and what the objective of that subject is.
Once you've determined the subject and objective, your communication piece will be clear, in focus and easy to understand.
Example: You would like to send a communication to your customers about a new product that you are offering. Wrapping that product data around several other messages, like an industry update, the staff holiday party and a great recipe for cole slaw, will dilute your message of informing customers about this great new product.
When sending a message - make sure that everything else, from articles to photos, supports your subject.
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