This is a picture of the inside of Union Station in Washington DC. The architecture is magnificent. Before taking the class, I might have taken this picture with the idea of zooming in with my computer photoshop and focusing on the ceiling design and editing out all of the people.
Why wait. I'll just have a zoomed in picture of an image that was taken from far away.
Move in closer and get what you want the first time.
It's the same with your business communications. You might write down a whole lot of details thinking that the reader can edit and find the nuggets of information that are the most important. Why make them work that hard?
Through the use of captions, bolded phrases and bullet pointed lists you can zero in on the most important details and edit out the extra stuff that really isn't all that important.
Targeted communications are more likely to be read. Just like a focused picture that zooms in on the desired object is more enjoyable to look at.
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