In today's ABJ - there is a great article by Sarah Filus entitled "More owners have new chore as they take Web plunge - Small-business blogs grow."
She features a few bloggers and their view points in her article (yours truly as well) and does a nice job of providing an overview of blogging and its benefits.
But I take exception to the word "chore."
For me, blogging is a pleasure. It is an opportunity to talk about different aspects of the business world from my point of view. It's better than a conversation because you can't be interrupted! Others can comment - which creates a wonderful dialog and the more you blog, the more your name is visible on the Web.
I would encourage you to visit Technorati and type key words into the search bar to see what people are saying. What key words reflect your business or industry? How many bloggers are writing about your topic. Do you have something unique to add? Make a comment! Get involved. It's easy - jump in, the water's fine!
For the complete ABJ article, click here.
1 comment:
Deborah,
I would love to read that article. Is there a link to it online where one could read it? I must admit I am relatively new to blogging and while the learning curve probably isn't really steep, it does seem like a never ending task at times. I just picked up the book BlogWild by Andy Wibbels. He does a good job of explaining the hows and whys of business blogging for the new blogger. As I get more comfortable with all the ways to promote my own blog I am sure I will become a better blogger and not feel so behind the curve.
Kathy
My Endangered Species Blog
http://www.wildbonbon.com/blog
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