I just finished writing a press release for a customer and we discussed what newspapers she would like to see pick up her information.
Sending your news item to the paper is a great FIRST STEP to spreading the word about your business, but print newspapers aren't the only ones that need to hear about your business.
I was just reading Chris Brown's latest post on her blog, Branding and Marketing, which talks about 5 things you can do with your press release:
1) Post on the Internet to help your search engine optimization
2) Send it to a potential client who is considering your product or service.
3) Include it in your packet of information for a potential employee or business alliance.
4) Post it on your web site to provide more content and keywords
5) Send it to a current client so they know what's new with your business.
Great advice - actually, click here for the complete post - Chris has even more tips for spreading the word about your business.
photo courtesy of lordrich
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