This past month, I reviewed a book by Mary Clare Hunt entitled, In Women We Trust, in which she talks about the female consumer and how businesses can win her loyalty.
Today I found further evidence to support that point in Nancy Clarke’s post entitled The Tipping Point Evidence, Why Business is Suddenly Focusing on Women!
She points to six key factors:
· Women are starting businesses at more than twice the rate of men.
· Women are the skilled employment pool, earning 32% more college degrees than men.
· Corporate financial success linked to more women in upper management of Fortune 500
· Women hold the consumer wallet!
· Business now wants skills that come naturally to most women.
· Women are highly rated as managers.
I am reminded of a boss who, in an effort to motivate me, said that I should be home in the kitchen making cookies, not working in a man’s field. The job? Cold calling long distance services. Granted, I stunk at the job. However, women are a force to be reckoned with and it is about time the business world sat up and took notice.
For Nancy’s complete blog, click here.
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